Google to Require FCA Registration for Crypto Ads in the UK
Google has announced that starting January 15, 2025, advertisers promoting digital asset exchanges and wallets in the United Kingdom must register with the Financial Conduct Authority (FCA). This update will allow crypto exchanges and software wallets to advertise on Google only if they comply with these regulatory requirements.
Additionally, Google will permit advertisements for hardware wallets designed to store private keys for cryptocurrencies, NFTs, and other digital assets, provided they do not offer services like buying, selling, or trading.
Google emphasized that all advertisers must adhere to local laws in the regions their ads target. This policy update reflects Google’s global commitment to ensuring regulatory compliance for financial products.
Tether Invests $775 Million in Video-Sharing Platform Rumble
Tether, the issuer of the world’s leading stablecoin, has announced a $775 million strategic investment in Rumble, a video-sharing platform positioned as an alternative to YouTube. Known for its stance on free speech, Rumble has become a significant player in the digital content space.
“Tether deeply believes in the fundamental values of freedom of speech and financial freedom,” said Tether CEO Paolo Ardoino in a December 20 post. He added that this partnership underscores Tether’s commitment to supporting technologies and companies that empower individuals and promote societal resilience.
Rumble CEO Chris Pavlovski echoed this optimism, stating that the partnership positions the platform to challenge YouTube’s dominance globally. The collaboration will focus on developing advertising, cloud, and crypto payment solutions.
Biopharma Company Ventures into Bitcoin and Cryptocurrencies
Canadian biopharmaceutical firm Quantum BioPharma (QNTM) has taken a bold step into the cryptocurrency space, purchasing $1 million worth of Bitcoin and other digital assets.
In a December 20 announcement, Quantum stated that it is now equipped to conduct financing and transactions in cryptocurrencies. However, the news was met with skepticism by investors, as QNTM’s stock dropped over 13% following the announcement.
Despite this volatility, the move aligns with a growing trend of companies diversifying their treasuries with Bitcoin to hedge against inflation. In November, other firms, including Jive Technologies and Rumble, also revealed plans to add Bitcoin to their corporate treasuries.
These developments highlight the increasing convergence of traditional industries with cryptocurrency, signaling growing adoption in diverse sectors.
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