
Max Keiser Challenges the ‘Clones’
Bitcoin maximalist Max Keiser has voiced skepticism regarding the staying power of recent entrants into the Bitcoin treasury game. His concern centers around the ability of these newer companies to weather a prolonged bear market, a test that established players like MicroStrategy, spearheaded by Michael Saylor, have already navigated.

Keiser, a vocal advocate for Bitcoin, took to X (formerly Twitter) to express his doubts, pointing out that Saylor and MicroStrategy have a proven track record of accumulating Bitcoin even when their positions were underwater. This steadfastness, Keiser argues, is something the newer entrants have yet to demonstrate.
The MicroStrategy Model and Its Progeny
MicroStrategy‘s strategy of holding Bitcoin on its balance sheet has proven remarkably successful in garnering attention from both crypto-enthusiasts and traditional investors. This has led to a surge of copycat companies adopting similar strategies, hoping to replicate MicroStrategy’s success. The potential outcome, according to some analysts, is a scenario where a significant portion, possibly over 50%, of the total Bitcoin supply is held by corporations.
The Bear Market Test
The core of Keiser’s critique revolves around the lack of experience these newer companies have in handling the challenges of a bear market. Saylor and MicroStrategy have a history of “buying the dip,” demonstrating long-term conviction in Bitcoin‘s potential, even during periods of significant price drops. This consistent accumulation, regardless of short-term market fluctuations, is what Keiser believes sets MicroStrategy apart.
Emerging Bitcoin Treasury Companies
The trend of corporations adding Bitcoin to their treasuries has gained significant momentum. Strive, an asset management firm founded by Vivek Ramaswamy, and Trump Media and Technology Group (TMTG) are examples of companies embracing this strategy. TMTG, in particular, is planning to purchase Bitcoin after a recent capital raise.
Valuation Concerns and Investor Sentiment
The rise of Bitcoin treasury companies has also raised questions about valuation. Metaplanet, for example, trades at a substantial Bitcoin premium, where investors are paying significantly more for exposure than if they purchased Bitcoin directly. These high premiums are a source of concern for some analysts, who question their long-term sustainability.
Conclusion: Navigating the Uncertainty
Keiser’s warnings highlight the importance of understanding the potential risks associated with investing in companies that hold Bitcoin. While the strategy can be lucrative, especially during bull markets, it is crucial to evaluate the resilience of these companies during periods of market downturns. As the market evolves, the ability to endure and adapt, as MicroStrategy has demonstrated, will be a critical factor in determining long-term success.