Bernstein Raises Amazon Price Target to $265 for Next Year
Bernstein has updated its price target for Amazon (AMZN) to $265, reflecting strong optimism for the company’s long-term growth across its diversified ecosystem. This increase, up from the previous target of $235, aligns with the firm’s “outperform” rating for AMZN.
Key factors driving this forecast include Amazon’s robust performance in its core retail segment, rapid expansion in its Amazon Web Services (AWS) division, and strong momentum in its advertising business. These elements collectively strengthened Bernstein’s confidence in Amazon’s future stock value.
In addition, Amazon’s cost-cutting initiatives have contributed to the improved outlook. Bernstein highlighted the company’s efforts to lower inbound fees and enhance seller adoption, which have significantly boosted operational efficiency and overall brand value.
For 2025, Bernstein expects Amazon’s project margins to rise to 11.5%, with advertising revenue anticipated to grow steadily, reflecting strong signs of success in this segment.
TipRanks Predicts Further Growth for Amazon
According to TipRanks, Amazon’s stock could reach a high of $285 within the next 12 months.
- Current Price Target: $245.10 (average of 46 analysts)
- High Forecast: $285.00
- Low Forecast: $197.00
- Consensus Rating: Strong Buy (45 buy ratings, 1 hold rating, 0 sell ratings)
The average target price indicates an 11.15% potential upside from Amazon’s current stock price of $220.52. With a unanimous “Strong Buy” consensus, the outlook for the retail giant remains highly optimistic.
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