
Navigating the RWA Tokenization Hype: A Call for Utility
Amidst the burgeoning interest in real-world asset (RWA) tokenization, Rifad Mahasneh, CEO of OKX‘s Middle East and North Africa (MENA) arm, issued a stark warning to the crypto industry: focus on delivering real-world utility, not just hype. In a recent interview at the Token2049 event in Dubai, Mahasneh emphasized that projects must clearly demonstrate the benefits of tokenizing specific assets.
“In some cases, we’re tokenizing things that don’t need tokenization, but in some cases, we’re tokenizing things that actually give you real, everyday value,” Mahasneh told Cointelegraph. “And if you can see that everyday value, then that is a promising project.”
He drew parallels between the Web3 space and other industries, where hype can propel projects forward. However, he stressed the importance of prioritizing practical value. “Providing everyday value should be the priority,” he stated.

UAE‘s Leading Role in RWA Tokenization
Mahasneh’s comments come against a backdrop of accelerating RWA tokenization projects in the Middle East, particularly in the UAE. The region is becoming a hub for this emerging trend, with several notable developments:
- MultiBank Group’s $3 Billion RWA Deal: In May 2024, MultiBank Group announced a $3 billion agreement with MAG, a UAE-based real estate firm, and Mavryk, a blockchain infrastructure provider, representing the largest RWA initiative globally.
- Dubai Land Department’s Pilot Tokenization Project: The Dubai Land Department, responsible for real estate regulation in Dubai, launched a pilot phase for its real estate tokenization project in March 2024, partnering with the Dubai Virtual Assets Regulatory Authority (VARA).
- Mantra’s $1 Billion RWA Deal: In January 2024, RWA project Mantra signed a $1 billion agreement with Damac Group to tokenize the assets of the UAE-based conglomerate. However, it’s worth noting that Mantra experienced a significant token collapse in April 2024, highlighting the risks associated with RWA projects.
Clear Regulations Drive Institutional Interest
Mahasneh attributes the UAE‘s RWA surge to the region’s clear regulations, which provide a framework for institutional participation. He believes that these regulations offer transparency and guidance for key players like exchanges, fostering confidence and understanding among market participants.
“Other markets are still debating whether they should have crypto regulations. Here, we moved into developing stablecoin regulations. For an investor, you want to know that your stablecoin is regulated. That’s a big plus,” Mahasneh concluded.
Stablecoin Regulations Boost Confidence
The UAE‘s progressive stance on stablecoin regulation further demonstrates its commitment to establishing a robust and trusted environment for crypto-related activities. In June 2024, the Central Bank of the UAE approved a regulatory framework for stablecoin licensing, clarifying the issuance, supervision, and licensing of dirham-backed payment tokens.
This move, according to Mahasneh, provides institutions with heightened confidence in entering the stablecoin space. The involvement of the central bank adds a layer of legitimacy and assurance, making the UAE an attractive destination for major players like Tether, who are actively exploring the issuance of dirham-pegged stablecoins.
The UAE‘s proactive approach to regulating stablecoins signifies a broader shift in the region’s stance towards crypto. As the UAE and other Middle Eastern countries embrace this new technology, the focus remains on ensuring responsible adoption and promoting long-term sustainability within the evolving crypto landscape.