European Companies Embrace Bitcoin Bull Run
The appetite for Bitcoin among European companies continues to grow. In a strong display of confidence in the leading cryptocurrency, The Blockchain Group (France) and Smarter Web Company (UK) have recently bolstered their Bitcoin reserves with significant purchases. These moves highlight a growing trend of corporate adoption, fueled by the increasing recognition of Bitcoin as a valuable asset and a hedge against traditional market volatility.
Strategic Bitcoin Acquisitions: Details Revealed
The Blockchain Group announced the acquisition of 116 BTC for approximately 10.7 million euros, equivalent to roughly $12.55 million. This purchase brings their total holdings to 1,904 BTC, acquired at an average price of approximately $106,000 per coin. Separately, Smarter Web Company disclosed the purchase of 226.42 BTC for 17.9 million pounds, translating to around $24.34 million. This acquisition pushes their total Bitcoin holdings to 1,000 BTC, also purchased at a similar average price per coin.
Impressive Bitcoin Yields and Market Performance
The companies aren’t just accumulating Bitcoin; they’re also experiencing significant returns. Alexandre Laizet, deputy CEO of The Blockchain Group, shared on X that the company achieved an impressive Bitcoin yield of 1,348.8% in 2025. Similarly, Smarter Web Company reported a year-to-date Bitcoin yield of a staggering 26,242%. These impressive figures underscore the potential profitability of strategically holding Bitcoin.
The Rise of Corporate Bitcoin Treasuries: Context and Implications
This news reinforces the broader trend of corporate Bitcoin treasuries gaining prominence. Driven by favorable market dynamics and the success stories of pioneers like Strategy (formerly MicroStrategy), more companies are recognizing the strategic advantages of including Bitcoin in their balance sheets. The announcement follows a period of strong corporate interest. As Strategy reported $14 billion in unrealized gains on its holdings for Q2 2025. In Japan, Metaplanet also added 2,204 BTC to its holdings, demonstrating the global appeal of the asset.
Understanding Bitcoin Yield
Bitcoin yield, as defined by companies such as Strategy, is a crucial metric for assessing a company’s strategy in acquiring Bitcoin. This helps evaluate how quickly a firm increases the amount of Bitcoin backing each fully diluted share. The use of this metric offers investors greater insights into the decisions of companies using Bitcoin.
Looking Ahead
As more companies incorporate Bitcoin into their strategies, we can anticipate increased market liquidity and potentially even greater price appreciation. The actions of The Blockchain Group, Smarter Web Company, and others serve as a strong signal, further cementing Bitcoin‘s position as a key asset in the evolving financial landscape. The ongoing developments will be interesting to follow, and it will be worth watching to see if more firms follow suit.
