Wednesday, July 30, 2025

IONOS’ InternetX Jumps Onchain: 22 Million Domains Head to Web3

IONOS' InternetX plans to tokenize 22 million domains with Doma Protocol, enabling Web3 integration and potential for fractional ownership and crypto trading,..

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IONOS’ InternetX Jumps Onchain: 22 Million Domains Head to Web3

Traditional Domains Enter the Blockchain Era

In a significant move that could redefine the intersection of the internet and blockchain technology, InternetX, a domain registrar under the IONOS hosting umbrella, is set to tokenize its entire portfolio of 22 million domains. This ambitious undertaking, facilitated by D3’s Doma Protocol, marks a pivotal step in bringing traditional domain names into the Web3 landscape. The Doma Protocol, a blockchain platform designed to be DNS-compliant, aims to revolutionize domain finance by enabling a range of new functionalities and use cases.

Doma Protocol: The Gateway to Onchain Domains

The partnership between InternetX and Doma Protocol will empower customers and partners to convert their conventional domains into blockchain-based tokens. This transition opens up a wealth of opportunities, including crypto trading, fractional ownership, and a host of other Web3 applications. Imagine the potential for creating marketplaces for domain names, enabling more efficient and transparent ownership structures, and facilitating easier integration with decentralized platforms.

An example of privacy-focused decentralized domain offerings through Unstoppable Domains. Source: AnyoneFDN
An example of privacy-focused decentralized domain offerings through Unstoppable Domains. Source: AnyoneFDN

Benefits for InternetX Customers and Partners

InternetX customers will gain access to new Web3 distribution channels via Doma, which includes bridging capabilities to prominent blockchain networks such as Solana, Coinbase’s Base, and Avalanche. This integration will provide users with enhanced access to decentralized applications, crypto exchanges, and other innovative platforms. Established in Germany in the late 1990s, InternetX has a long history of serving internet service providers, telecom companies, and digital agencies with its hosting, security, and network infrastructure.

The Broader Trend of RWA Tokenization

This move aligns with the broader trend of Real-World Asset (RWA) tokenization, which is gaining momentum across the industry. RWA tokenization is attracting increasing institutional support and is experiencing rapid growth. Avalanche, one of the blockchains InternetX plans to integrate with, recently received a substantial boost of $250 million earmarked for tokenization initiatives, further accelerating the movement of real-world assets onto blockchain networks. Experts anticipate this trend will continue to grow, fueled by clearer regulatory signals and increasing demand.

Excluding stablecoins, the total value of onchain RWAs has increased steadily over the past 30 days, reaching $25.2 billion. Source: RWA.xyz
Excluding stablecoins, the total value of onchain RWAs has increased steadily over the past 30 days, reaching $25.2 billion. Source: RWA.xyz

The Future of Domains in Web3

The tokenization of domains by InternetX, facilitated by Doma Protocol, has the potential to be a landmark event in Web3. It offers a glimpse into a future where traditional digital assets are seamlessly integrated with blockchain technology, opening up new possibilities for innovation, investment, and user experience. This move reinforces the growing importance of decentralized naming services, which many believe are key to onboarding the next wave of crypto users.

Olivia Brooks
Olivia Brooks
Olivia Brooks is an authority on non-fungible tokens (NFTs), digital art, and the metaverse. Her engaging content delves into the cultural and technological impacts of NFTs and virtual realities.

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